Apple shares fall on tepid iPhone 15 demand report

Apple shares fall on tepid iPhone 15 demand report

A Wall Road analyst on Wednesday threw chilly water on reviews of sturdy early demand for oil apple‘s (Camel) iPhone 15 smartphones. Apple inventory fell after destructive analyst report.


David Vogt, an analyst at UBS, stated his firm’s information means that preliminary demand for Apple’s high-end “Professional” telephones was really softer in comparison with final yr’s fashions.

Pre-orders for all 4 iPhone 15 fashions started final Friday, and availability will start on Friday. The Cupertino, California-based firm launched its seventeenth era smartphones at a media occasion on September 12, together with its Apple Watch Collection 9 smartwatches.

After a weekend of pre-orders, a number of Apple inventory analysts stated they consider iPhone 15 gross sales are off to a powerful begin. They pointed to prolonged supply lead instances for a lot of premium releases as an indicator.

UBS information monitoring iPhone availability in 30 international locations “means that preliminary demand for the iPhone 15 is combined at greatest,” Vogt stated in a word to purchasers.

Apple inventory has a poor Accumulation/Distribution score

Vogt reiterated his Impartial score on Apple inventory with a 12-month worth goal of 190.

On the inventory market at this time, Apple inventory fell 2% to shut at 175.49.

Nevertheless, Apple inventory stays in a flat base with a purchase level of 198.32, in accordance with IBD MarketSmith charts. Nevertheless, Apple shares have the worst Accumulation/Distribution Potential Ranking of E. This means heavy promoting by institutional buyers.

Vogt expects the Professional and Professional Max fashions to account for 63% of iPhone 15 gross sales within the second half of 2023. That is on par with final yr’s iPhone 14 collection, he stated.

Vogt stated the brand new Professional fashions should not boosting Apple’s gross sales this yr.

“On the high finish, Professional supply wait instances throughout key markets are a few week decrease than final yr together with the US, Germany, Nice Britain and France,” Vogt stated.

Demand for iPhone 15 Professional fashions in america varies, he stated. Wait instances for the Professional model are simply 24 days in comparison with 32 days final yr. However Vogt stated wait instances for the highest Professional Max mannequin are 40 days in comparison with 39 days final yr.

Comply with Patrick Seitz on X, previously Twitter, at @IBD_PSeitz For extra tales on shopper expertise, software program and semiconductor shares.

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